Are You Human?

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Are You Human? Please Prove It.

Before you can read this post, we need you to complete a few quick tasks:

  • Click every blurry square that contains a crosswalk.
  • Choose all the images with palm trees (even the sad, pixelated ones).
  • Type out a CAPTCHA code that looks like it was generated by a fax machine in 1997.
  • Please wait while our AI evaluates your grammar, posture, and browser history.

Still here? Great.

You might be human. Or at least, you passed our absurd, soul-crushing test.

Now let’s talk about the one test that matters more than all the CAPTCHA puzzles in the world:

Does your brand sound like a real person? Or just a cleverly disguised marketing bot?

The Rise of the Almost-Human Internet

It’s 2025, and the lines between real and artificial are getting blurrier than the average CAPTCHA image. AI can write your blogs, summarize your PDFs, generate 37 headlines in 3.2 seconds, and still have time to judge your font choices.

But here’s the thing:

Just because a machine can write your content doesn’t mean your audience wants to read it.

They’re tired. We’re all tired. Of the sameness. The soullessness. The “Top 10 Ways to Increase ROI Using Scalable Solutions” parade of posts that feel like they were mass-produced in a beige basement by an algorithm with burnout.

The Problem: Marketing That Tries to Pass the Turing Test

Have you taken a look at your own website lately? Be honest. Does it read like it was designed to convince a robot that it was written by another robot trying to act human?

Let’s check:

  • Do you use the word “solutions” more than once on your homepage?
  • Is your “voice” indistinguishable from ChatGPT’s default output?
  • Are your blog posts stuffed with keywords but empty of substance?
  • Is your brand so neutral it could be replaced by any of your competitors overnight?

If you said yes to any of these, you’re not alone. But you are blending in. And in a world that increasingly automates, blending in is the new invisibility cloak.

Humans Know When It’s Human

Your customers may not be marketers. But they are experts in something far more powerful: BS detection.

They know when they’re being sold to. They know when they’re being pandered to. And they know when a company is faking authenticity with awkward slang, over-polished images, or an unusual fixation on the word “journey.”

So what’s the alternative?

Sound Human. Be Human. Market Human.

This doesn’t mean getting rid of structure, clarity, or strategy. It means adding you back into the mix:

  • Write like you talk (unless you talk like a spreadsheet)
  • Tell actual stories with real people and real stakes
  • Stop hiding behind “we help businesses succeed” and tell us how and for whom
  • Let your brand have a point of view

You want readers nodding along, not skimming and forgetting.

The best content doesn’t just inform. It connects.

The Irony of Proving You’re Human to Robots

We spend hours proving we’re human to software.

Click here. Type that. Tick this box. Wait. Try again.

However, when it comes to writing content for actual humans, we freeze up. We default to templates. We soften our tone. We bury the personality.

Why?

Because sounding “professional” feels safer. Because we were told to write like a brochure. Because someone in legal might be watching.

But you’re not building trust with Google. You’re building trust with people.

So:

  • Say something unexpected.
  • Make people laugh.
  • Make them say, “Finally, someone who gets it.”

That’s how you prove you’re human.

What Roar-PR Helps You Do

At Roar-PR, we’re not here to help you sound human. We’re here to help you be human—strategically.

We help brands:

  • Craft messaging that doesn’t sound like it came from a committee of robots
  • Build content that connects instead of just ranks
  • Develop voices that are consistent, bold, and unmistakably real
  • Stop sounding like everyone else in your industry

You don’t need more blog posts. You need better conversations.

You don’t need to check more SEO boxes. You need to stop sounding like a checklist.

You don’t need a growth hack. You need human attention.

TL;DR (For the Bots Skimming This Post):

  • If your content feels like a robot wrote it, people will treat it like spam.
  • If your brand voice could be swapped with a chatbot, you’re in trouble.
  • If you want to be remembered, say something real.

So… Are You Human?

Then stop hiding it.

Tell your story like it matters. Write your copy like someone real is reading it. Build your brand in a way that allows you to connect.

Because the best marketing doesn’t prove you’re human.

It reminds everyone else that they are.

Need help proving you’re human?

Work with Roar-PR—where your voice actually matters.

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