Why AI Makes Strange Connections — And What It Teaches Us About Organic SEO Artificial intelligence can feel a little unhinged sometimes.Ask it what connects goats, kittens, sweaters, and moths, and it might give you an answer that sounds like a chaotic improv exercise. But beneath the weird pairings, AI is revealing something important — […]
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9 Google Searches You Probably Regret (But Don’t Want To Admit) Let’s face it: Google’s autocomplete is your psychic roommate—and sometimes, you don’t want to know the answers it predicts. Here’s a curated list of searches you don’t want to Google in public. Because once it’s out there, you can’t take it back—or un-see what
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Your Brand Can Be Kind—But It Still Has to Be Clear We meet many intelligent and well-meaning business owners who genuinely want to help people. They care deeply. They’re thoughtful in their communication. They want their message to include, not exclude. They don’t want to alienate, polarize, or ruffle feathers. So they build careful brands.
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Rebranding The Ugly Duckling Preschool From Feathered Fiasco to Future Favorite ✅ Step 1: Admit the Problem If people snicker when they hear your name or ask, “Wait, it’s called what?”—that’s a sign. Your brand might be memorable… but for the wrong reasons. Ask yourself: Would you send your child to a place called The
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So You Want to Start The Ugly Duckling Preschool? Here’s How to Do It Starting a preschool is a noble, beautiful, chaotic act of bravery. Starting one called The Ugly Duckling? That’s… well, that’s a branding choice. But hey—ugly ducklings turn into swans, right? (Let’s hope the kids don’t sue you in middle school.) So
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Google’s Giving the Answers—So Where Are Your Clicks? Your traffic numbers look good. Impressions are climbing. You’re showing up on page one more often. You’re even being featured in Google’s shiny new AI Overviews. So why aren’t the leads coming in? Why is revenue flat or slipping? Here’s the frustrating truth: Google is giving away
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What Is Your Niche? (And Why You Can’t Afford to Wing It) If you can’t answer this question in one clear sentence, your marketing probably isn’t working as hard as it should be: What is your niche? Not your job title. Not your industry. Not “anyone who needs what I offer.” Your niche is the
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Why Your Website Isn’t Working (And What to Do About It) I thought launching my website would change everything. I was wrong. No calls. No emails. Just silence. After months of planning, tweaking the design, picking the perfect colors, and rewriting the About page twenty times, I hit publish and waited for the flood of
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Zero-Click Searches Are Eating Your Traffic—Now What? According to a recent Bain & Company survey, 80% of consumers now rely on zero-click results in at least 40% of their searches. Let that sink in. Nearly half the time, someone searches online and never even leaves the search results page. No clicks. No page visits. No
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It’s All About the Idea—And Making It Work for You Every winning campaign starts with one thing: a strong, clear, creative idea. It is not a cookie-cutter template, the latest marketing trend, or the most expensive software—just a simple, honest concept that hits the mark and solves the right problem. At Roar-PR, we don’t start
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