Your Brand Can Be Kind—But It Still Has to Be Clear We meet many intelligent and well-meaning business owners who genuinely want to help people. They care deeply. They’re thoughtful in their communication. They want their message to include, not exclude. They don’t want to alienate, polarize, or ruffle feathers. So they build careful brands. […]
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Rebranding The Ugly Duckling Preschool From Feathered Fiasco to Future Favorite ✅ Step 1: Admit the Problem If people snicker when they hear your name or ask, “Wait, it’s called what?”—that’s a sign. Your brand might be memorable… but for the wrong reasons. Ask yourself: Would you send your child to a place called The
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So You Want to Start The Ugly Duckling Preschool? Here’s How to Do It Starting a preschool is a noble, beautiful, chaotic act of bravery. Starting one called The Ugly Duckling? That’s… well, that’s a branding choice. But hey—ugly ducklings turn into swans, right? (Let’s hope the kids don’t sue you in middle school.) So
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Are You Human? Please Prove It. Before you can read this post, we need you to complete a few quick tasks: Click every blurry square that contains a crosswalk. Choose all the images with palm trees (even the sad, pixelated ones). Type out a CAPTCHA code that looks like it was generated by a fax
