Why AI Makes Strange Connections — And What It Teaches Us About Organic SEO Artificial intelligence can feel a little unhinged sometimes.Ask it what connects goats, kittens, sweaters, and moths, and it might give you an answer that sounds like a chaotic improv exercise. But beneath the weird pairings, AI is revealing something important — […]
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Google’s Giving the Answers—So Where Are Your Clicks? Your traffic numbers look good. Impressions are climbing. You’re showing up on page one more often. You’re even being featured in Google’s shiny new AI Overviews. So why aren’t the leads coming in? Why is revenue flat or slipping? Here’s the frustrating truth: Google is giving away
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Zero-Click Searches Are Eating Your Traffic—Now What? According to a recent Bain & Company survey, 80% of consumers now rely on zero-click results in at least 40% of their searches. Let that sink in. Nearly half the time, someone searches online and never even leaves the search results page. No clicks. No page visits. No
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SEO Is Dead. Welcome to the Age of Search Brand Optimization (SBO) There’s been a quiet shift in search—and it’s killing traditional SEO as we knew it. If you’ve been watching your rankings flatline, traffic nosedive from Google SGE previews, or branded queries start outperforming longtail efforts… you’re not imagining things. SEO is no longer
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Semantic SEO for Lead Generation: What’s Actually Working in 2025 After 25+ years of running an SEO agency, testing strategies across industries, and watching Google evolve (and stumble), I’ve come to one clear realization: Most SEO advice is outdated, oversimplified, or flat-out wrong. You’ve probably seen it, too—people still preach keyword density, AI content volume,
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