9 Google Searches You Probably Regret (But Don’t Want To Admit) Let’s face it: Google’s autocomplete is your psychic roommate—and sometimes, you don’t want to know the answers it predicts. Here’s a curated list of searches you don’t want to Google in public. Because once it’s out there, you can’t take it back—or un-see what […]
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Your Brand Can Be Kind—But It Still Has to Be Clear We meet many intelligent and well-meaning business owners who genuinely want to help people. They care deeply. They’re thoughtful in their communication. They want their message to include, not exclude. They don’t want to alienate, polarize, or ruffle feathers. So they build careful brands.
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Rebranding The Ugly Duckling Preschool From Feathered Fiasco to Future Favorite ✅ Step 1: Admit the Problem If people snicker when they hear your name or ask, “Wait, it’s called what?”—that’s a sign. Your brand might be memorable… but for the wrong reasons. Ask yourself: Would you send your child to a place called The
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So You Want to Start The Ugly Duckling Preschool? Here’s How to Do It Starting a preschool is a noble, beautiful, chaotic act of bravery. Starting one called The Ugly Duckling? That’s… well, that’s a branding choice. But hey—ugly ducklings turn into swans, right? (Let’s hope the kids don’t sue you in middle school.) So
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What Is Your Niche? (And Why You Can’t Afford to Wing It) If you can’t answer this question in one clear sentence, your marketing probably isn’t working as hard as it should be: What is your niche? Not your job title. Not your industry. Not “anyone who needs what I offer.” Your niche is the
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It’s All About the Idea—And Making It Work for You Every winning campaign starts with one thing: a strong, clear, creative idea. It is not a cookie-cutter template, the latest marketing trend, or the most expensive software—just a simple, honest concept that hits the mark and solves the right problem. At Roar-PR, we don’t start
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Are You Human? Please Prove It. Before you can read this post, we need you to complete a few quick tasks: Click every blurry square that contains a crosswalk. Choose all the images with palm trees (even the sad, pixelated ones). Type out a CAPTCHA code that looks like it was generated by a fax
SEO Is Dead. Welcome to the Age of Search Brand Optimization (SBO) There’s been a quiet shift in search—and it’s killing traditional SEO as we knew it. If you’ve been watching your rankings flatline, traffic nosedive from Google SGE previews, or branded queries start outperforming longtail efforts… you’re not imagining things. SEO is no longer
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